iCAR is an automotive brand under Chery — positioned around the tagline “Born to Play” and a youthful, active brand identity built on bold graphics, strong colour contrast, and high-impact interior environments. When the iCAR showroom in Kluang, Johor was fitted out, A&T delivered the complete interior graphics and fabric lightbox package — covering a large-format ceiling lightbox, full-wall city mural, acrylic display unit panels, wardrobe display lightbox panels, wall cut stickers, and floor sticker graphics.
Project Overview
Automotive showroom fit-outs operate under brand guidelines set at the manufacturer level — the colour palette, typography, tagline usage, and graphic elements are all specified centrally, and the task for the signage contractor is to execute those specifications accurately across every surface inside the showroom. For iCAR Kluang, that meant reproducing the brand’s signature orange-red, deep navy, and cream palette across ceiling lighting, wall graphics, display unit panels, and environmental sticker graphics — consistently, across a mixed scope of substrates and fabrication methods.
Scope of Work
- Ceiling fabric lightbox — large-format illuminated fabric lightbox panel spanning the main showroom ceiling area, providing even ambient lighting and a clean architectural finish to the ceiling plane
- Full-wall city mural — full-colour large-format wall graphic on the feature wall, reproducing the iCAR brand’s urban lifestyle imagery
- Acrylic display unit lightbox panels — iCAR vehicle graphic panels applied to the display pedestals positioned in the showroom floor area
- Wardrobe display unit lightbox panels — fabric lightbox panels fitted to the top section of retail display wardrobe units, “iCAR / BORN TO PLAY” branding in brand red and cream
- White cut sticker — “YOUNG HEART LIFESTYLE” white vinyl cut lettering on the black feature wall panel
- Wall sticker graphics — “BORN TO PLAY” in pixel dot-matrix font with double chevron directional arrow, applied to the orange feature wall
- Floor sticker — large-format black floor sticker with white border stripe, defining the vehicle display zone on the showroom floor
The Signage — In Detail
Ceiling Fabric Lightbox — Large-Format Illuminated Panel
Fabric Lightbox · LED Illuminated · Ceiling-Mounted
The centrepiece of the showroom interior is the large ceiling-mounted fabric lightbox — a grid-framed illuminated panel that spans the primary showroom floor area and provides the main ambient light source for the space. Fabric lightboxes at this scale use an aluminium extrusion frame system with integrated LED strip lighting, onto which a backlit fabric print is tensioned. The result is a uniformly lit, seamless ceiling surface with no visible lamp points or uneven brightness — the kind of lighting quality that makes the vehicles on the floor look their best and gives the showroom interior a premium, gallery-level finish. Numbered panels visible on the ceiling edge allow each fabric section to be removed and replaced individually if the brand graphic needs to be updated in future.
Ceiling fabric lightbox — large-format LED illuminated panel spanning the main showroom floor area · Made by A&T, installed Kluang, Johor
Full-Wall City Mural — Large-Format Wall Graphic
Large-Format Print · Wall-Mounted Graphic
The iCAR brand identity references an urban, street-culture aesthetic — the feature wall mural reproduces a high-energy city scene in the brand’s signature deep blue and neon palette, creating an immediate visual statement at the far end of the showroom. Large-format wall graphics of this type are produced by printing the design in sections on backlit or standard vinyl, then applying the panels to the wall surface in registration. At showroom scale, the image is typically printed at 150–200 DPI resolution — the viewing distance in a showroom means the image reads as photographic quality from the floor even at this output resolution.
Full-wall city mural — large-format wall graphic on the showroom feature wall · Made by A&T, installed Kluang, Johor
Acrylic Display Unit Lightbox Panels — Vehicle Graphic
Acrylic Panel · UV Print · Display Pedestal
The showroom’s freestanding display pedestals carry iCAR vehicle graphic panels — the brand’s SUV illustration rendered in high-contrast black on white, in the angular graphic style used across iCAR’s brand materials. The panels are applied to the acrylic face of the display unit, which sits at counter height in the showroom floor area. The circular cutouts on the top surface of each pedestal unit suggest these display boxes double as product or accessory display structures — the graphic panel functions as the brand identification for the unit while the interior is used for product display. The vehicle graphic is first prepared at the factory as a precision-cut vinyl panel before installation on site.
Acrylic display unit panel — iCAR vehicle graphic on a showroom display pedestal · Made by A&T, installed Kluang, Johor
Wardrobe Display Unit Lightbox Panels — iCAR / BORN TO PLAY Branding
Fabric Lightbox · Display Unit Integration
The retail display wardrobe units along the showroom wall are topped with fabric lightbox panels carrying the “iCAR” and “BORN TO PLAY” brand graphics in the brand’s signature red and cream palette. Each panel is an individual fabric lightbox fitted into the top section of the wardrobe frame — the illuminated panels create a branded header above each display column that is visible from across the showroom floor. The combination of red brand block and cream “Born to Play” panel alternates across the unit, creating a repeating brand rhythm along the wall that reinforces the iCAR identity without requiring additional freestanding signage in the retail area.
Wardrobe display unit lightbox panels — “iCAR / BORN TO PLAY” fabric lightbox headers on retail display units · Made by A&T, installed Kluang, Johor
White Cut Sticker — “YOUNG HEART LIFESTYLE”
Vinyl Cut Sticker · White on Black
On the black feature wall panel, “YOUNG HEART LIFESTYLE” is applied as white vinyl cut lettering — individual characters cut from white vinyl and applied directly to the black painted or panelled wall surface. Cut stickers of this type have a clean, flat finish with no visible substrate or backing material — the lettering appears to be part of the wall surface itself rather than applied on top of it. This approach is standard for brand statement text in retail environments where the lettering needs to read as architectural rather than printed. The black panel behind the white lettering provides sufficient contrast for the text to read from across the showroom floor.
“YOUNG HEART LIFESTYLE” — white vinyl cut lettering on black feature wall panel · Made by A&T, installed Kluang, Johor
Wall Sticker Graphics — “BORN TO PLAY” on Orange Feature Wall
Vinyl Wall Sticker · Cut & Printed · Orange Feature Wall
On the brand’s signature orange feature wall, black vinyl sticker graphics reproduce the “BORN TO PLAY” tagline in iCAR’s pixel dot-matrix font style — a deliberate typographic reference to digital display screens and gaming culture that is central to the iCAR brand positioning. The double chevron directional arrow graphic alongside the text reinforces the brand’s motion and forward-movement visual language. Both the pixel text and the chevron arrows are applied as black vinyl cut stickers on the pre-painted orange wall — the orange paint colour is part of the brand specification, with the black sticker graphics applied over it to complete the wall treatment.
Floor Sticker — Vehicle Display Zone Marking
Floor Vinyl Sticker · Large Format
A large-format black floor sticker with a white border stripe defines the vehicle display zone in the centre of the showroom floor. Floor stickers in automotive showrooms serve a dual function: they visually anchor the vehicle display area within the showroom floor plan, and they protect the floor surface underneath from scuffing during vehicle movement. The sticker is produced from floor-grade vinyl with a laminate overlaminate rated for foot traffic and vehicle wheel contact, applied flush to the epoxy or vinyl floor surface of the showroom.
Floor sticker — large-format black vinyl with white border, defining the vehicle display zone · Made by A&T, installed Kluang, Johor
What This Project Demonstrates
Automotive showroom fit-outs require consistent brand execution across every surface
An iCAR showroom is not a single sign — it is an environment where the brand identity is expressed on the ceiling, the walls, the floor, the display units, and every freestanding element in the space simultaneously. Achieving that consistently requires a contractor who can handle large-format fabric lightbox installation, vinyl sticker application, acrylic panel work, and floor graphics as a single coordinated scope, rather than sourcing each element from a different supplier. A&T delivers the complete interior graphics package for showroom fit-outs — from ceiling to floor — through a single point of contact, which simplifies coordination for the main contractor or dealership managing the fit-out timeline.
Fabric lightboxes are now the standard specification for showroom ceiling lighting
The ceiling fabric lightbox at iCAR Kluang demonstrates why this product has become the default specification for automotive showrooms, retail interiors, and exhibition spaces. A fabric lightbox ceiling provides even, diffused illumination across the showroom floor without visible downlight fixtures interrupting the ceiling plane — the vehicle on the display floor is lit from above by a uniform light source rather than by a pattern of recessed spots. The tensioned fabric surface is also updatable: when the brand refreshes its graphics or seasonal campaign, the fabric panel is replaced without disturbing the frame or the electrical installation. For a brand that expects to update its showroom graphics regularly, this is a significant practical advantage over a painted or fixed printed ceiling treatment.
Frequently Asked Questions
Can A&T handle the full interior graphics scope for an automotive or retail showroom fit-out?
Yes. A&T delivers complete interior graphics packages for showroom fit-outs — covering fabric lightbox ceiling and wall installations, large-format wall murals, display unit panel graphics, cut sticker lettering, and floor sticker graphics. We work with main contractors and dealerships directly, coordinating the full graphics scope as a single package through our Ulu Tiram production facility.
What is a fabric lightbox and how is it different from a standard illuminated sign?
A fabric lightbox uses an aluminium extrusion frame with integrated LED lighting, onto which a printed fabric panel is tensioned. The fabric diffuses the LED light evenly across the full panel surface — there are no visible individual lamp points and no uneven brightness. Standard illuminated signs (box signs, frontlit signs) use a rigid acrylic or polycarbonate face panel; fabric lightboxes use a flexible tensioned fabric that is stretched into the frame and can be replaced without removing the frame or the electrical system. This makes them popular for large-format ceiling and wall applications where the graphic needs to be updated periodically.
How durable are floor stickers in a vehicle showroom environment?
Floor stickers in automotive showrooms are produced from commercial-grade floor vinyl with a protective laminate overlaminate, rated for regular foot traffic and vehicle tyre contact. On a smooth, sealed floor surface (epoxy or vinyl), a properly applied floor sticker will typically last 1 to 2 years under normal showroom use before the edges begin to lift or the surface shows wear. The lifespan depends on the volume of foot and vehicle traffic and how frequently the area is cleaned. Floor stickers are a cost-effective solution for brand zoning in showrooms because they can be removed and replaced without damaging the floor surface beneath.
Can A&T match automotive brand colour specifications for interior graphics?
Yes. Automotive brand specifications typically include Pantone or CMYK colour references for all brand elements. A&T uses these references for print production and spray finishing, and produces colour proofs for client approval before full production where required. For projects operating under manufacturer brand guidelines, A&T works from the approved brand assets and colour specifications provided by the dealership or main contractor.
Does A&T service showroom and retail fit-out projects outside Johor Bahru — such as Kluang?
Yes. A&T produces all signage and graphics in-house at our factory in Ulu Tiram, Johor Bahru, and delivers and installs across Johor — including Kluang, Batu Pahat, Muar, Segamat, and other locations within the state. For projects further afield, contact us to discuss logistics and installation scheduling.
Planning a showroom or retail interior fit-out in Johor?
A&T delivers complete interior graphics packages — fabric lightboxes, large-format wall graphics, display unit panels, cut stickers, and floor graphics — for automotive dealerships, retail brands, and commercial fit-outs across Johor. WhatsApp us for a free consultation and quote.
WhatsApp Mr. Tan (+6016-789 1110)
WhatsApp Mr. Albert (+6016-775 5815)